Dates: July 10-14, 2017
Class Times: Mon-Thurs 9am-5pm; Fri 9am-2:30pm
Instructor: Jamie Ferro
Open Studio: Mon-Thurs 7-9pm
Whether you are looking to make your Art a profitable full-time business or simply add some extra income by selling online, this course will get you on track. In this intensive 5-day workshop course, we will examine several options for selling your work online. We will cover the best practices for creating and managing online sales, pitfalls to avoid, and secrets to generating consistent income. This program is intended for artists and craftsman (or their friends) looking to generate revenue by selling online. Prior online selling experience is encouraged, but not required. You do not need to be techy or even have a website. You must bring a laptop and complete the online prep work prior to the course. All students have the option of completing the course with a fully functioning e-commerce store. Course specifics include; Creating Your Digital Marketing Plan, Comparing Online Marketplace Sites, Creating Your E-commerce Shop, Options to Expand Your Sales, Getting Paid, Protecting Your Work, Driving Traffic to Your Shop with SEO and Social Media, Driving Traffic to Your Shop with Paid Advertising.
Material Cost: $25
About the Instructor:
During visits to Fletcher Farm these last few Summers. Jamie has enjoyed meeting so many talented artists and craftsmen (and craftswomen too). Many have shared with him the frustrations they experience trying to sell their work -especially online. This summer he decided to introduce a course to help resolve this challenge. As founder of a digital mar